Calling your product “indestructible” is a recipe for disaster.

That’s because, no matter what you say, people will take that idea of indestructibility as a challenge. You think I can’t break this water bottle? Tell that to my chainsaw! This is definitely a productive use of my time!

Still, some people insist on trotting out the claim, only to be proven wrong seconds after doing so. This TV is one such example: the people holding it invite a boxer to punch it, and soon afterwards, they realize why they might have to scratch that claim from the marketing.